Papa John’s gets ‘hyper local’ for mobile marketing campaign
Pizza delivery company Papa John’s has teamed up with Rakuten Marketing, delivering a campaign for the brand to drive sales of pizzas in Yorkshire through location targeting.
Search Results for:
Digital commerce ‘not yet delivering for UK businesses’
Just 19% of total annual revenue comes from digital sales channels, but growth is expected as strategies mature and IoT and wearables rise up the agenda, according to a new report.
Facebook takes on Amazon with ‘one click’ mobile shopping
Facebook is introducing a shopping section in its mobile app within the same menu as its Events and Groups offerings, as the social network looks to take on Amazon in the growing mobile commerce sector.
Dell snaps up data storage firm EMC for $67bn
Dell has bought EMC Corporation, creating the world’s largest privately-owned, integrated technology company.
A newbies guide to A/B testing (Infographic)
For digital marketers looking to enhance conversion rates and expand their business, A/B testing allows them to get the most out of their web traffic and make informed decisions on their strategy. This infographic offers a guide to how this valuable marketing technique works.
Europe’s ‘Internet Oscars’: Guardian, Vice and Eurosport among winners
The Guardian, Eurosport, VICE, Laundrapp, and Mario Testino are among the winners of Europe’s top Internet Honour at this year’s Lovie Awards.
Guest comment: Words fail us when it comes to Programmatic Advertising
The growth of the automatic targeting of online and social advertising is hitting a language barrier. But don’t panic, WeSEE’s Adrian Moxley has the answer.
Unruly launches in Japan to coincide with UK trade visit
Video ad tech firm will open a new office in Tokyo as part of its global expansion plans, which coincides with a trip to Japan by Mayor of London, Boris Johnson MP.
USA Today puts emojis into print headlines :-\
In a bid to pre-empt Facebook’s upcoming ‘Reactions’, USA Today has started inserting emojis into its newspaper- but readers are giving it the thumbs down.
LinkedIn fined $13m for email permission blunder
LinkedIn has been forced to $13m to settle a class-action lawsuit filed in a California District Court in US over allegations of spam.