With the TV industry moving towards greater synergies between the sale of traditional and digital video inventory, SpotX and clypd announce the development of a single solution for media owners to manage the sale of all forms of television assets and video inventory.
L’Oreal is stepping up production of its own content, launching a new “content factory” for all of the 35 brands in L’Oréal’s Canadian portfolio, with plans to take the project global.
With the British Retail Consortium predicting that this month’s Black Friday will be a third bigger than last year, Paul Heywood, Managing Director and VP of EMEA, Dyn looks at what this means in terms of retail opportunity, customer experience and IT strategy.
Google is bringing DoubleClick to billboard ads for the first time, a move that could revolutionise outdoor advertising.
With Facebook set to announce healthy revenues in their third quarter earnings call later today, new research from Global Web Index looks at one avenue that promises to be a key revenue stream for Facebook in the future – video.
Coca-Cola is embarking on its annual Christmas truck tour of the UK, stopping at 46 locations. But this year the soft drinks brand is focusing on social media to promote the marketing stunt.
Facebook has launched a new ad option called Slideshow for marketers trying to reach consumers in emerging marketers who have slower Internet connections.
Staff at Australian airline Qantas have kept up their end of a bizarre social media bet after New Zealand triumphed in the Rugby World Cup final on Saturday.
MasterCard is launching its Masters of Code competition with a London hackathon on November 14th and 15th at the Impact Hub in Westminster.
The rise of internet shopping has had a profound impact on the way we shop, but the move from physical shop to screen is just one step forward among many, bringing with it a wide range of services such as click & collect, one-click payment and more.