Unilever searches for top 50 digital start-ups
Unilever Foundry has announced its search for the world’s top 50 marketing technology startups, who will be taken to Lions Innovation in Cannes in June to pitch to industry leaders.
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Top ecommerce tips: 5 ways to use popular psychology to boost your conversion rate
Tom Weeks, UK Sales Director at Ve, shares some of the smartest ways brands can influence consumer behaviour through psychological triggers.
Who is the Six Nations fan? [INFOGRAPHIC]
With the Six Nations Rugby tournament starting this weekend, there is a huge oportuinity for brands to get involved in the buzz around the event. This new infographic from Radium One looks at the key stats behind the typical 6 nations fan- and how to engage with them.
YouTube to launch $9.99 Netflix rival next week with ‘Red Originals’
YouTube is set to launch its paid video service on 10th February, with one TV show and three feature-length films as first exclusive content.
‘Chinese Apple’ Xiaomi to sell phones in US for first time (but no 4G)
Phones made by China’s Xiaomi – the world’s fourth biggest smartphone maker – are going on sale in the US for the first time, but they won’t be able to run on 4G networks.
Samsung’s ad blocking app removed from Google Play store
An app running on Samsung’s recently updated API new ad blocking capabilities, has been abruptly removed from the Google Play store.
Bing Ads creates EMEA insights team to boost search data
Bing Ads have appointed Minal Fofaria to lead its newly created EMEA Insights team, as the firm looks to boost search data to inform intelligent creative campaigns.
WhatsApp passes one billion monthly user mark
Mobile messaging service WhatsApp is now used by a billion people every month, Facebook has reported.
US and EU agree new customer data laws… for now
A last minute agreement on EU-US ‘Safe Harbour’ transatlantic data transfers has been announced, in a move that could save business millions in extra fees for privacy protection… but many critics are wary of the privacy implications for citizens.
Dog’s eye view: Pedigree ‘Puppy Bowl’ match goes VR
Pedigree is once again running a ‘Puppy Bowl’ match ahead of this year’s Superbowl, this year expanding into virtual reality to get a ‘dog’s eye-view of the match.