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Top tips: Integrating virtual reality in PR


Virtual reality has been dubbed a fad, a gimmick and a flimsy marketing ploy. However, as 2016 is proving to be a big year for this emerging new technology, it’s quickly proving that it’s got a strong future. Sophie Chadwick, Senior account manager at Peppermint Soda, looks at the PR applications of virtual reality.
Fox and Sky ramp up streaming with fuboTV
Rupert Murdoch’s 21st Century Fox and Sky have led a $15m (£10m) funding round investing in streaming service fuboTV.
SpotX boosts publisher team for Europe expansion
Video inventory platform SpotX is expanding its supply-side operations for UK and Southern Europe with the appointment of Robert Greaves as Supply Operations Manager and Julian Strutt as Business Development Manager.







