Facebook panics publishers with separate News Feed experiment
Facebook is testing a new way of displaying posts in users’ newsfeed, prioritising posts from its users’ friends and families over publishers.
Search Results for:
Fanta uses VR and Snapchat for Halloween campaign
Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.
Google dampens rumours of ‘revenue split’ with publishers
Google has played down reports that it is planning on splitting revenues with publishers in exchange for subscriber aid.
Grocery shopping trends: Product range rather than convenience or price drives consumers in-store
Product range continues to drive shoppers into stores, with the majority of shoppers preferring a ‘wide range of products’ over convenience, quality and store services in many cases, according to new research.
Found buys youth marketing agency Disrupt
Digital performance pioneer Found has acquired youth marketing agency Disrupt, combining each firm’s data analytics, social content and performance marketing.
Mastercard opens access to blockchain API for partner banks and retailers
Mastercard is opening up access to its blockchain technology via its API published on Mastercard Developers.
Android users get “Pay With Google” for simpler mobile shopping
Google has launched a new mobile payment service for Android devices that aims to simplify the transaction process, called “Pay With Google”.
Diwali ecommerce sales: Amazon Vs. Flipkart in India
Amazon’s ‘The Great Indian Festival’ generated more transacting customers than any other online platform during the festive Diwali season in India, including market leader Flipkart, according to new research.
How travel brands capitalise emotional and functional relationship with customers [INFOGRAPHIC]
Top travel brand marketing falls into one of two types of connection with customers: ‘Emotional’ or ‘Functional’, with Thomson and Booking.com leading the way, according to new research.
Banner ad viewability hits 18-month high
For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company Meetrics.