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Video viral of the week: Security team hack into family’s Alexa

August 10, 2018

As one of the most dominant smart devices on the market, do we really know what, and who, we’re welcoming into our homes when purchasing a secondhand Amazon Echo? In this video, online security experts vpnMentor investigated the accessibility of Amazon Echo by hacking into one unsuspecting family’s device – highlighting how easily it could … [Read more…]

E-commerce, News, Regulation, Video, Viral Amazon, global, Samsung, security, technology

Top tips: Why your marketing attribution approach probably needs an overhaul

August 10, 2018

The majority of marketing attribution approaches are in need of a revamp. Tiffany Carpenter, Head of Customer Intelligence, SAS UK & Ireland addresses the different approaches to marketing attribution and the need for breaking away from these traditional approaches through implementing predictive and prescriptive analytics.

Ads advertising, analytics, Europe, marketing, media

Top ecommerce tips: Why focusing on product imagery will drive brand advocacy

August 10, 2018

Product can make or break a retailer – and if product display pictures are used correctly, they can be effective brand ambassadors. David Brint, CEO at imaging and workflow specialist SpinMe, offers three tips for creating a compelling and consistent imaging strategy to help customers make informed purchasing decisions.

Content, E-commerce, News content, digital marketing, email, images, marketing

Graduate vs. experience: The true cost of recruitment

August 10, 2018

Recruitment is an important part of any business and getting the balance between a higher paid experienced starter or the cost of training a graduate is crucial. New research looks into which candidates would be more beneficial to your company, highlighting resources such as training, and job expectancy in the IT and Media industry.

News advertising, marketing, media, retail, technology

How many selfies does the average Brit take for the perfect photo?

August 10, 2018

Brits will take an average of 8 selfies to get the perfect photo before posting on social media – yet 80% will still edit and filter images to improve their appearance before sharing.

Mobile, News, Social images, marketing, media, UK

Top tips: How rewarded video ads can drive in-game purchases

August 9, 2018

Mobile gamers are more likely to conduct an in-app purchase when served a rewarded video ad, versus non-choice based advertising. Fernando Saiz, CMO at Tappx looks at how rewarded video ads drive in-games purchases.

Ads, Content, Mobile, Video advertising, apps, content, Facebook, games

Premier League marketing: Gambling firms top brands for football fans

August 9, 2018

The top 5 brands associated with both the World Cup and Premier League are gambling brands, and official sponsors miss out, according to new research.

Ads, Content, News, Video brands, Facebook, marketing, media, Twitter

Future tech: The 10 technology trends for 2023

August 9, 2018

Virtusa xLabs, the global consultancy’s digital innovation hub, has identified the top 10 tech trends likely to impact business within the next five years.

Mobile, News, Social, Video content, global, media, Samsung, technology

Marketing to football fans: Man Utd fans more likely to be mums, Chelsea fans more likely to be rich

August 9, 2018

As we enter a new season after this summer’s football fever, new data looks at the unpredictable characteristics of fans of the UK’s top football clubs.

Ads, Social Asia Pacific, Australia, brands, games, Japan

Online streaming services soar in UK

August 9, 2018
Most loved brands in the UK: Everyone loves Netflix (except Gen Z)
Most loved brands in the UK: Everyone loves Netflix (except Gen Z)

Internet-based businesses including retail shopping and video streaming are among the most popular online activities for Brits.

Video Amazon, Apple, brands, content, email
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