When it comes to measuring the effectiveness of online ads, are clicks revealing the true picture? Ariel Geifman, Principal Research Analyst at MediaMind Research, argues that exposure, not interaction, holds the key to insightful analytics…
Yahoo has issued a weaker-than-expected first-quarter sales forecast, as the online media giant announced its second round of layoffs in six weeks, of about 1 percent of its global workforce.
A new report from search marketing firm Greenlight reveals the sites, brands and providers that were most visible to banking -related consumer searches.
PR and social media agency Umpf has created a new campaign offering what it claims to be ‘the UK’s most lucrative Foursquare check-in’ to mark its office move.
Mystery brand ‘The Foundation’ will launch in Covent Garden on February 15th, backed by a social media campaign.
By 2015, 1.4 billion people globally will access both fixed-line and mobile broadband as usage grows rapidly and services converge, according to Ovum.
AOL has struck a deal with supermodel Heidi Klum and her Project Runway production company to create a new women’s lifestyle website.
French telecommunications provider Orange is in talks with video hosting site Dailymotion to buy a 49% interest for EU58.8m (£50.8m).
61% of the 2 million UK consumer searches conducted online for retail banking-related services in October 2010 were for loans and mortgages, according to the latest quarterly research from search marketing firm Greenlight.
Performance marketing company TradeDoubler has launched its Affiliate Revenue Share Community (ARC), with Tesco the first firm to sign up to the scheme.