For over a decade the music industry has been chasing ISPs to block and report illegal downloaders. New moves by the UK Telco giant BT could be the answer to all their dreams. BT is planning an online music download site with a difference: no profits at the start, and a role in the war … [Read more…]
Display ad technology firm Collective has acquired premium online video advertising network, Web TV Enterprise for an undisclosed sum.
Journalism Online, a company started two years ago to help newspapers and magazines collect revenue from online readers, has been sold to Chicago-based printing firm RR Donnelley for an undisclosed sum.
Amazon.com has unveiled an online service that would enable its customers to securely store and access music through their smartphones and computers.
EBay plans to buy e-commerce service provider GSI Commerce for $2.4bn (£1.2bn) to build up its online marketplaces as it ramps up its battle with Amazon.com.
Adap.tv has launched its video advertising marketplace in the UK, as the US-based firm sets up an office in London.
This week saw the publication of the IAB/PwC Mobile Ad spend, showing strong growth for the sector. But is the growth even stonger than anticipated? And what are the next sectors sets to benefit from mobile’s expansion? Mobile advertising network InMobi offer their insights…
A new study into augmented reality shows that 62% of B2B and B2C marketers are considering using the technology, but the majority are still unsure about exactly how to use it or what its benefits are.
An increasing number of advertising agencies see demand-side-platforms, particularly those dedicated to mobile, as the best opportunity to shift the lingering perception that mobile advertising campaigns are too time consuming and complex to plan and execute, and lack the effectiveness and transparency of online, according to a new report.
The legal wrangling over brand name purchases on Google AdWords rages on, with InterFlora embroiled in a legal battle with Marks & Spencer. But who is in the right, and what precedents will the eventual court ruling set for future search campaigns?