The classified ad titles of Autotrader were a perfect example of how media created a market place that bought buyers and sellers together. Then came the web, and the model simply didn’t transfer that comfortably. Google made everything discoverable, the barriers to launching a classified ad board collapsed, and Craigslist found a model in giving … [Read more…]
An explosion of online videos has created an enormous opportunity for brands to reach their customers with engaging ads, according to Yahoo!.
Manufacturers are talking up tablet PCs as if no other gadget mattered, while tech sites can’t get enough of the new tablet PC format. But do the public care? Apparently not, according to a new survey.
Manufacturers are talking up tablet PCs as if no other gadget mattered, while tech sites can’t get enough of the new tablet PC format. But do the public care? Apparently not, according to a new survey.
This month’s movers and shakers in the digital industry: O2 and Facetime | Nissan and Spotify | Netglobers | Bunnyfoot | Webgains | bazaarvoice | BeAddictive | Criteo | Oddizzi | Fiat | LiveCinemaEvents | SMG | Motoring.co.uk | ecircle | Cubeworks | Greenlight | Strandloyalty | affilinet | Improve Digital | Expedia | ClickThrough … [Read more…]
Salesforce.com is to buy social media analytics firm Radian6 for $326m, as the Online CRM firm looks to boost social media features for its clients.
Shopping in the UK has officially gone digital, with smartphones and their apps being added to the typical basket of goods used to calculate inflation.
White labels can be the key to driving traffic. From dating websites to price comparison services, white labels are cropping up all over the net, allowing smaller companies and big players alike to expand their range and enhance revenue portfolios without compromising brand integrity. Simon Piper, head of partnerships at Consumerchoices.co.uk, assesses why white labels … [Read more…]
The IMRG has warned that the current draft of Europe’s Consumer Rights Directive could undermine protection for users of digital services.
As we return the 2011 census forms even the most bizarre responses will help provide greater insight in to customer behaviours says Callcredit Information Group, the consumer insight specialist.