The Wonderbra poster ‘Hello Boys’ has been named the most iconic outdoor advertisement of all time, as part of a website initiative developed by Kent company MCM Net on behalf of Campaign.
A new report compiled by InterExec has revealed that 84% of top UK senior executive headhunters agree that having a social media profile is important for senior executives seeking a new role.
UK search advertising spend increased in 2010 by nine percent, with the travel emerging as the fastest growing sector for search ads, according to new data.
CMW has created a Creme Egg mobile application which will allow consumers to take part in the brand’s massive game of dare, Goo Dares Wins, on the move.
Social commerce company Reevoo has highlighted the perils to retailers and brands of relying solely on ‘passive’ customer review systems.
AVG Technologies has launched “AVG Family Safety”, an application that helps parents protect their children online.
The UK boasts 52 nominees for the 15th Annual Webby Awards, a show often dubbed the ‘Oscars for the Internet’, organisers has announced this week.
It’s all feeling a bit ‘Google 2002’. Facebook engagement ads are getting discovered by mainstream marketers, and with that popularity is soaring. The number of those little ‘engagement ads’ is soaring, and even tiny businesses are getting creative with their targeting. But it’s at a price – 40% up in the last year according to … [Read more…]
UK consumers are less likely to respond to marketing messages than they were a year ago, as austerity measures triggered by government cuts begins to kick in, according to a new consumer survey.
Online fashion retailer Asos has said that overseas sales have overtaken those in the UK for the first time.