UK riots: Blackberry hit by hackers after helping police
Blackberry phone maker Research in Motion is cooperating with UK police following the riots in UK, and is facing threats from a hacking group as a result.
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Right to reply: What does .brand mean for marketers?
The governing body for Internet domain names, ICANN, is freeing up the internet naming system, opening applications to a raft of new geographic, generic and branded domain extensions. Stuart Durham, EMEA Sales Director at Melbourne IT Digital Brand Services takes a look at what .brand domains mean for businesses.
Internet advertising measurement – Nielsen launches GRPs and shows where online media planning fails
Ever run an online display advertising campaign and been nervous about the audience? You’re not alone. Online media planning has the scope to target brilliantly, but too few agencies apply enough of the right techniques to ensure this happens all the times, resulting in under-performing campaigns and web ads not delivering the real ROI they … [Read more…]
US ecommerce revenues worth $37.5bn, up 14%
Online retail spending in the US reached $37.5 billion for the quarter, up 14 percent versus year ago, according to new research.
Top tips: Want to drive brand awareness? Think predictive behavioural targeting
Many people consider predictive behavioural targeting to be nothing more than a tool to increase click through and conversion rates. However, this does not factor in its true potential. In fact it would be a shame and incorrect if this continued to be the only value that was associated with predictive behavioural targeting campaigns. Karim … [Read more…]
Roundtable report: Internet is Double Edged Sword in Customer Service
The world wide web may have given businesses easy access to a huge audience and the opportunity to remedy customer complaints in public but it’s also increased pressure on firms to react quickly without losing the personal touch, according to a recent roundtable debate.
Top 10 UK social media sites: Facebook use down 3.6% this month
Facebook has seen a month-by-month decline of 3.58% in user visits, but still accounts for over half of all social media traffic in the UK, according to new data from Hitwise.
Top 5 UK search engines: Bing gains nearly 1% on Google
July was a good month for Microsoft in the UK search market, but was not so strong for the market leader Google, according to new research.
Guest comment: Is mobile search doomed?
Mobile search is struggling to live up to its early promise, at least in terms of user popularity. Farhad Divecha, Director of AccuraCast looks at how the industry can get users searching on the move…
Top tips: Powering online product marketing throughout the affiliate channel
Lee Brignell-Cash, Co-Founder and COO at FusePump examines how technology innovation can make marketing products online easier and more profitable for merchants and affiliates.