Top 18 European countries for web use: UK takes lead for engagement
Brits have overtaken the Dutch as the biggest internet addicts in Europe, spending the most time online per person, according to new research.
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Guest comment: Are retailers taking the handheld store seriously?
Mobile is clearly growing as a commerce platform. But are retailers taking it seriously enough? Max Childs, senior marketing manager for EMEA at Adobe Scene7, looks at mobile stores in practice, and what will happen to m-commerce in the near future.
Teenagers now prefer mobile and internet to TVs- survey
Teenagers would be more willing to give up watching TV than to stop using their mobiles or the internet, according to new research.
Top 10 websites in Malaysia: Social networking and online video soars
Social Networking accounted for one third of all time spent online in Malaysia in August 2011, ranking as the top online activity for the market, according to new research.
WPP buys stake in Chinese digital ad firm
Global marketing giant WPP has taken a minority stake in Leading Smart Holdings, the British Virgin Islands-based parent company of Moment Systems, a digital advertising measurement firm in China.
Google mulling bid for Yahoo?
Google has weighed in to the potential auction of rival Yahoo, allying with private equity players to explore a joint bid for the ailing internet giant, according to a news report.
Facebook denies building ‘shadow profiles’ of non-users
Facebook has denied accusations that it is gradually building “shadow profiles” of non-users of the social networking site.
Netflix to take on LoveFilm with 2012 UK launch
The world’s biggest internet TV and film streaming service, Netflix is to launch in the UK early next year.
News Corp adds paywall to The Australian
Newspaper The Australian has launched its digital subscription service this week with a three month free trial offer for all readers, as owner News Corp continues its paid content digital strategy.
Top tips: The measure of success: quantifying social media marketing
So you have 500 ‘likes’ on Facebook and Twitter is a-buzz with talk about your brand … but how many of those people have gone onto buy your product? And how can you tie all this insight into the metrics that really matter – revenue, site visits and so on? Simon Morris, Marketing Director at … [Read more…]