1. What is interesting about the mobile retailers is that they have not exploited why users are using the channel, which is in many senses is inferior to larger screen shopping. Mobility is seen as a tool of the time poor and those on the move, but not much is aimed at them. Concepts which help this group would be winners. Parking, cutting queues, priority seating, eating, booking in, checking out, paying are supplementary to the product eg food, travel, goods, but reasons to buy from X rather than Y. Would customers pay a premium for m enabled services? I am not sure, but M purchases that are ready to collect for example would be a good reason to have a store card.

Comments are closed.