Spoof news site The Daily Mash signs mobile ad deal
UK satire website The Daily Mash has appointed 4th Screen Advertising as its exclusive mobile advertising sales partner.
Search Results for:
Bulmers cider launches augmented reality ‘perfect serve’ app
Drinks brand Bulmers has launched an augmented reality app letting users pour a virtual pint via their mobiles.
Facebook IPO fiasco- social network faces lawsuits as share prices plunge
Facebook’s short life as a public company has been tumultuous, with its share prices plunging by about 13% on Tuesday. This means that its founder Mark Zuckerberg, who made $19bn on Friday, has lost $2.055bn in the three days since. Now the social network is facing lawsuits amid accusations of insider trading.
Google becomes mobile maker: $12.5bn Motorola Mobility deal gets green light
Google has finally completed its $12.5bn acquisition of Motorola Mobility after regulators in China gave the deal a seal of approval over the weekend.
Indian online ad spend to rise 54% this year
The Indian online advertising market, including classifieds, will grow by a huge 54% in the next 12 months, according to new data.
Social commerce trends- Half of online shoppers find social content useful
UK consumers find social content, such as friends’ recommendations and consumer reviews, twice as important as traditional information sources such as recommendations from sales assistants or advertising when making a purchase, according to new research.
Rubicon Project buys mobile advertising platform Mobsmith
Ad technology firm The Rubicon Project has acquired Mobsmith, a mobile advertising platform for an undisclosed sum.
24/7 Media and Microsoft strike ad partnership
24/7 Media, WPP’s marketing technology company, and Microsoft Advertising have teamed up, offering a combination of their ad technologies to their clients.
Top 10 global brands: Facebook fastest riser after record IPO
Apple is remains the most valuable brand in terms of dollar value, while Facebook is the fastest growing brand, making it to No. 19 in Millward Brown’s latest global brand study.
Chrome 'overtakes Internet Explorer as world's top browser'
Google’s Chrome browser has surpassed longtime frontrunner Internet Explorer as the most popular browser in the world, accoding to new data. The results have been contested by Microsoft, which claims the findings are based on flawed data.