More agencies and brands are shifting their attention from Facebook towards “the rest of the Web”, with the numbers planning on decreasing their Facebook spend are five times higher today than they were pre-IPO, according to the results of a new survey.
Facebook is planning to release a new type of mobile advertising system that will be targeted to the types of apps that customers use on their handheld devices, according to a news report.
‘Cheap holidays” is the most common key phrase used by travellers looking for holidays online, showing that cost is an increasingly important factor for holidaymakers, according to new research.
Launched in August 2008, 4Music is the most watched music channel in the UK. It is free to air, and part of the Box TV music channel portfolio. This case study shows how the a multi-layered digital campaign was used to elevate the brand and increase the value of 4Music.com to its advertisers.
Facebook has closed down Face.com, the facial recognition app it bought last month for $60m, removing it from the iPhone app store in the process.
Twitter has added a two new search capabilities, with spelling correct and enhanced people finding tools.
Adidas has topped the Euro 2012 sponsorship scoreboard by driving the greatest volume of social media discussion of its sponsorship during the group stage, according to new research looking at the impact of brands on social media sporting conversations.
As more brands flock to social media platforms such as Facebook and Twitter to reach consumers, how can marketers measure the impact of their campaigns? This infographic from InventHelp shows how Google Analytics Assisted Conversions can be used to correlate social media traffic with sales, as well as showing some success stories from brands.
Nielsen has acquired technology firm Vizu, which enables marketers to access and optimise online advertising effectiveness, in a bid to bolster its campaign measurement offerings.
Integrating display, social and mobile with email and web programs as part of an overall cross-channel marketing strategy has a strong impact on sales conversions and return on investment, according to a new study.