Top brown goods advertisers: Apple and Amazon dominate market online
Amazon UK was the most visible brown goods advertiser online whilst Apple remained the most visible website for brown goods-related searches, according to new research.
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Olympics aggregator Banjo offers real time insight into games
Social media platform Banjo, has launched a new Olympics tool that aggregates the most popular social networks into one feed, sharing views from athletes and fans in real time and by location.
Facebook debuts first ‘real money’ gambling app
Facebook has entered the world of online gambling with its first real-money bingo and slots app launched this week.
Top 30 US & UK Olympic Facebook posts- Jessica Ennis’ page grows 295%
Following an action packed Olympic weekend in which Team GB increased their medal haul, Experian looks at how Facebook is fuelling the UK’s excitement around the Games.
Top 30 US & UK Olympic Facebook posts- Jessica Ennis’ page grows 295%
Following an action packed Olympic weekend in which Team GB increased their medal haul, Experian looks at how Facebook is fuelling the UK’s excitement around the Games.
Microsoft sparks ad controversy again- ‘Do Not Track’ set as default for new IE browser
Microsoft has stuck to its guns over a controversial decision to implement ‘Do Not Track’ options as the default setting for its forthcoming Internet Explorer 10 browser. The move has already sparked outcry from advertisers who fear it will drive down the effectiveness of targeted ads.
Nearly half of US smartphone owners use mobile shopping apps
Almost half (47%) of all smartphone owners in the U.S. use mobile shopping apps, with established online players eBay and Amazon.com leading in popularity, according to new research.
Google Chrome extends leads over Internet Explorer.. or does it?
Google Chrome now owns over one third of the browser market globally, extending its lead over Microsoft’s Internet Explorer as more users make the switch. However, conflicting data still puts IE in the lead.
Strepsils and Lemsip unleash ‘online grandma’ to cure man flu
Reckitt Benckiser has teamed two of its brands – Strepsils and Lemsip – to defeat ‘Man-Flu’ via an interactive video and social media campaign.
Guest comment: Data model for the digital world
The most sophisticated of today’s enterprise marketing organisations should have the basic infrastructure in place to effectively measure the customer journey. As customer information is assembled across multiple communication channels, organisations have discovered that having the full customer journey and understanding it are two entirely different things. However an organisations data is ultimately structured, to … [Read more…]