With more and more consumer data online, recommendation engines are becoming big business. Stephan Noller, CEO of nugg.ad and IAB Europe Chair of the Policy Committee, looks at how predictive technologies have altered the way we browse the web, and the implications for ecommerce and beyond.
Channel 4 has introduced ‘social login’ technology on its website in a bid to improve personalisation for viewers and offer more targetting options for its advertisers.
Samsung has continued its phenomenal growth, shipping 63 million smartphones in Q4, while Apple sold a record 47.8 million iPhones, according to new research.
Former smartphone king Research in Motion has lost its crown in recent years, usurped by Android and Apple. But can its much-hyped new Blackberry 10 turn around its fortunes? Jan Dawson, Chief Telecoms Analyst, Ovum, argues that RIM will get a boost but not salvation from BB10.
Apple has launched a 128GB version of its iPad, as the firm looks to rival Microsoft’s upcoming Surface Pro tablet designed for business users.
Nestlé has launched a new video campaign in India featuring dancing babies- seeding the ad on YouTube ahead of its first TV broadcast and getting 1.5m views in the process. See why it’s our viral video of the week below…
RadiumOne has launched PingMe Messenger 2.0, a redesign of its cross-platform messaging app with over 3 million users.
Google+ is now the second largest social network in the world in terms of monthly active users, overtaking Twitter for the first time, according to new data.
Facebook has been forced to send emails to users that were used in some of its ads without permission, informing them they may be entitled up to $10 (£6.40) each in compensation.
Retail mania swept across the web in the US, as holiday shopping season took hold during November 2012, according to new data.