TikTok trials in-app shopping feature
TikTok is testing in-app shopping in Europe, working with a number of clothing brands to test the features.
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Social media users could be asked for age check to protect children
Ofcom is planning to force people to verify their age before using social media platforms, under new government plans to protect children.
Reddit launches in-house creative strategy agency for advertisers: KarmaLab
Online community Reddit has launched its own in-house creative strategy agency, which will provide assistance for businesses looking to tap into Reddit for promotions.
The Famous Grouse expands ‘The Spirit of Rugby’ campaign
The Famous Grouse has kicked off the next instalment of ‘The Spirit of Rugby’ campaign with co-created content by RugbyPass and News UK, strategised by Zenith.
TikTok UK user numbers ‘will surpass 13 million this year’
Tiktok users to surpass 13 million people, overtaking Pinterest, LinkedIn, and Twitter in terms of share of social network users by 2022, according to new research.
Future plc buys Marie Claire US
Following the acquisition of the Marie Claire UK and other women’s lifestyle brands from TI Media in April 2020, Future plc has now acquired Marie Claire US.
The Digital Divide: Discord between marketers’ actions and consumers’ behaviours
In the ever-evolving digital landscape with increasing online channels, most UK marketers (83%) are struggling to establish a unified customer experience when so many have multiple identities, according to new research.
Edit Kin + Carta partners Microsoft for new customer journey services
Edit Kin + Carta has joined Microsoft as an official agency launch partner for its new Customer Journey Orchestration (CJO) capabilities, which are now available for the Microsoft Dynamics 365 Marketing platform.
Kinguin transforms online customer experience with Google Recommendations AI
Digital marketplace for gamers Kinguin has integrated Google Recommendations since it launched last year.
DivideBuy and musicMagpie launch mobile phone rental technology software
LendTech provider, DivideBuy has partnered with musicMagpie to support the launch of a new cloud-based rental technology platform.