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Tesco tests online video service ‘Club Card TV’

February 14, 2013

Tesco is testing a new TV and film streaming service called Clubcard TV.

Uncategorized, Video BBC, content, media

AOL buys technology review site Gdgt

February 14, 2013

AOL has bought technology product review site gdgt, as the internet media firm looks to expand its content offerings and shopping data.

Uncategorized AOL, content, media, technology

Case study: P&O email videos get 950% increase in bookings

February 14, 2013

P&O’s recent “Grand Event” campaign used dynamic content into their email marketing for the first time, with some extremely strong results. This case study, from Experian CheetahMail, illustrates how P&O a 950% increase in bookings and 679% boost in revenue (as compared to previous email campaign without a video).

Uncategorized content, email, Facebook, marketing, media

Case study: P&O email videos get 950% increase in bookings

February 14, 2013

P&O’s recent “Grand Event” campaign used dynamic content into their email marketing for the first time, with some extremely strong results. This case study, from Experian CheetahMail, illustrates how P&O a 950% increase in bookings and 679% boost in revenue (as compared to previous email campaign without a video).

Uncategorized content, email, Facebook, marketing, media

Department store websites see 9% increase in convenience-seeking festive fashion shoppers

February 14, 2013

Department store websites are increasingly popular with fashion-conscious consumers preparing for the festive season reveals the latest Kantar Media Compete Seasonal Shopper Insights.

Uncategorized Christmas, media, retail, UK

Twitter becomes shopping platform? American Express sells deals via hashtags

February 13, 2013

Twitter has partnered with America Express to launch a new service that lets users buy products if they use a special hashtag within their tweets.

Uncategorized, Video Amazon, global, Twitter

Google ‘pays Apple $1bn to be default search’

February 13, 2013

Google will start paying Apple up to $1 billion a year for the right to the be default search engine on iPhones, iPads and the iPod touch, according to a news report.

Search, Uncategorized Android, Apple, Google

Viral of the week: McDonald’s app tracks origin of food

February 13, 2013

Amid growing uncertainty about the origin of mass-produced food, this timely McDonald’s app turns users’ iPhone’s into an ingredient tracker. See why it’s our viral of the week below…

Uncategorized Australia, iPad, marketing, technology

Viral of the week: McDonald's app tracks origin of food

February 13, 2013

Amid growing uncertainty about the origin of mass-produced food, this timely McDonald’s app turns users’ iPhone’s into an ingredient tracker. See why it’s our viral of the week below…

Uncategorized Australia, iPad, marketing, technology

Brightcove cooks up online food TV channel with Waitrose

February 13, 2013

Waitrose has selected cloud content provider Brightcove to run a new online food channel.

Uncategorized Christmas, content, Facebook, smartphones, Twitter
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