Over half of locked down Brits want to spend less time on Facebook and Instagram – as they admit to ‘wasting’ hours scrolling through dull content, according to new research.
Top tips brands should consider when it comes to visual marketing
In this ‘new normal’ of a global pandemic, it has never been more important for brands to communicate with a sincere, authentic visual language which is relevant to their target audience Dr Rebecca Swift, Head of Creative Insights at Getty Images, offers top tips brands should consider when it comes to visual marketing, based on … [Read more…]
Amazon vs. Walmart: Lessons Learned from Retail’s Biggest Players
Walmart has been struggling with slow online sales as their former brick-and-mortar customers switch over to Amazon in the switch to online. Olivier Schott, CMO and founder of Scalefast (global eCommerce solution) looks at how brands of all sizes make sure that they’re ready to fight the platform and take back their own customers that … [Read more…]
Commercial radio listening enjoys huge ‘working from home’ boost
Over one third (38%) of commercial radio listeners are tuning in for an extra hour and 45 minutes each day since lockdown amid the COVID-19 pandemic, as they adjust to spending more time at home, according to new research.
Grocery shopper behaviour in the age of Covid-19: Range starts to overtake price as key priority
Shopper decisions are influenced by completely new factors during the Coronavirus pandemic, with everyday treats and luxuries replacing cinema trips and dining out, according to new research.
Global search trends: Massive growth in online grocery searches amid pandemic
The UK saw the biggest average increase of all countries, while local search volume for restaurants in the UK and similarly in France plunged to 95% below expected levels, according to new global research.
Covid-19: Broadcasters and content creators urged to improve accessibility of their communications
Broadcasters and content creators have been urged to consider the accessibility of their critical communications following the outbreak of coronavirus.
Burger King ‘plant-based’ Whopper social media ads banned by ASA
Burger King has been forced to stop showing adverts for its new Rebel Whopper burger after the Advertising Standards Authority (ASA) deemed them misleading.
Top 5 tips: How publishers can grow their email marketing list
Email newsletters are still a powerful marketing tool, with publishers seeing a higher engagement rate from subscribers than social media fans. But getting people to hand over their email address to your brand remains a challenge for marketers. Shrikant R Kale, the Co-founder of iZooto, offers 5 tips to help publishers grow their email list … [Read more…]
Top 10 brands for audio ads: Mastercard takes top position ahead of McDonald’s
Mastercard, Shell and Apple are the top three brands in terms of effective audio campaigns, while McDonald’s, Disney and Intel fell compared to last years rankings, according to new research.