Price comparison site MoneySupermarket is using the search algorithm from Become Europe, to boost the relevance of its shopping channel.
Google donates £1m to stop access to inappropriate content online
Internet giant Google has pledged to donate £1m to the British charity The Internet Watch Foundation (IWF), which monitors online child porn.
Top SEO tips: Keyword research in five easy steps
Keyword research is a fundamental part of online marketing of all kinds- if you don’t use the words people are actually interested in and actively searching for, you’re missing a lot of traffic. Helene Hall, director of search at Gravytrain provides a 5 step guide to keyword research.
Yandex detects short and long-term user interests with personalised search
Yandex has revamped its personalised search, tailoring results around each user’s short-term and long-term interests, providing new channel for brands’ search marketing techniques in the process.
Yahoo rivals Klout with ads based on social influence
Yahoo plans to let marketers bid on ads based around a user’s ‘social influence’, rivalling the likes of Klout to offer brands new ways of amplifying messages via their most vocal customers and advocates.
Apple reveals US spying requests- Google and Twitter keep quiet
Apple has followed Facebook and Microsoft in revealing details of data requests from the US authorities, following revelations that the National Security Agency (NSA) had “direct access” to their servers under a data collection programme called Prism.
Digital marketing in Latin America 2013: A snapshot of the internet’s fastest growing region
The Latin America online population grew faster than any other global region in the past year, rising 12% to 147 million visitors, according to new research.
Third of Brits ‘want Amazon to open high street stores’
Nearly a third of UK shoppers want Amazon to open bricks-and-mortar stores in the country, with many people dissatisfied with the current state of high streets, according to a new survey.
Global online gaming trends: Asia Pacific and Europe lead the way (infographic)
Worldwide, nearly 671 million people played an online game using a desktop PC or laptop in April 2013, with 145 million gamers playing on a daily basis, according this new infographic from comScore.
Web spying scandal: Facebook shows details of US Govt. data requests
Facebook claims it has “aggressively” protected its user data from the US government snooping, following revelations that the National Security Agency (NSA) had “direct access” to their servers under a data collection programme called Prism.