Evian has continued its hugely successful dancing babies series with a new ad featuring Spider-Man, as the new superhero movie hits the cinemas. See why its our video viral of the week below…

Condé Nast Britain has signed a deal with RadiumOne that will see it using a ‘programmatic native’ approach – using RadiumOne’s technology to programmatically extend the reach of its titles’ content and sponsorships to reach connected audiences across all platforms and devices.

Twitter has updated its profile pages, with a new look that resembles its closest rival Facebook, as the newly-listed social network looks to boost user engagement and ad revenue.

Over one in four British consumers now owns a tablet, as advertisers spent a record £6.3 billion in 2013 to reach people surfing the internet across an increasing array of devices, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report, conducted by PwC.

Google Glass has got an image problem before even going on sale- but can a new partnership with RayBan make the augmented reality eyewear shake off its ‘Glasshole’ connotations? Tunde Cockshott, creative consultant at marketing and technology consultancy, Amaze, discusses the potential of Google Glass as it looks to fuse fashion with technology.

Global mobile advertising network AppFlood has launched a mobile Real-Time Bidding (RTB) platform in China.

AOL has launched the UK edition of Engadget, as the ten year old technology publisher reaches 10.27 million month unique visitors.

A significant chapter in the history of the PC comes to an end today as Microsoft ceases “Extended Support” for Windows XP, meaning there will be no new security updates from the vendor. However, millions of PCs are estimated to be running Windows XP as support comes to an end, and this can only mean … [Read more…]

Twitter is planning to launch 15 new types of ad products, including in-stream downloads for mobile games and click-to-call buttons for local businesses, according to a news report.

Amazon has launched a new barcode scanner device, called ‘dash’, that lets users scan and orders groceries from the comfort of their kitchen.