Google has confirmed that various user engagement signals will become official ranking factors in 2021, such as mobile-friendliness, load time, safe-browsing, stability of content, HTTPS and number of intrusive interstitials.
When the lockdown lifts: What are people most looking forward to?
The pub and nights out with friends currently top the list of most anticipated events when the lockdown lifts, followed by live events and beauty therapy, according to new research.
Q&A interview: The impact of COVID-19 on marketing (and how teams can ensure continuity)
David McGeough – Director of International Marketing at Wrike – has over 20 years of marketing experience at some of the world’s leading technology companies. Having experienced the economic crises of the 1990s and the late 2000s over that time, the team at Netimperative caught up with him to find out more about how the … [Read more…]
Digital consent notice creation grew 40% globally in GDPR’s second year
During the second year of GDPR there was an increased trend in the creation of new digital consent notices by companies globally, growing overall by 40%, indicating that more companies are placing an emphasis on having processes in place to capture customer consent online, according to new research.
Home is where the IoT is: The new opportunity for marketers
With the more intuitive, endless way consumers utilise devices 24/7, the real advertiser opportunity isn’t on a smart toaster. It’s understanding the type of consumer who may be investing in those smart devices. Tom Rolph, VP EMEA at Tapad, looks at how the proliferation of smart devices in consumers homes will impact brand experiences and … [Read more…]
Twitter hides Trump tweet for ‘glorifying violence’ as social media row escalates
Twitter has flagged down one of Donald Trump’s tweets after the president wrote “When the looting starts, shooting starts” in response to violent protests over the death of a black man in Minneapolis.
Ad tech firms unite to launch ‘Cannes from Home’ festival
Ad monetisation platform Smart AdServer has launched its ‘Cannes From Home’ event in collaboration with a number of other ad tech companies.
COVID-19 sentiment is changing, and advertisers need to adapt -report
There is a growing disconnect between digital publishers and brands and advertisers due to concerns about placing ads beside Covid19 content, according to new research.
UK retail sales plummet but ecommerce hits record market share- ONS
Ecommerce spending as a proportion of all retail sales reached a record high for the second month running in the UK in April, at 30.7%, as locked-down Brits shift their spend online.
Luxury shopping and COVID-19: 1 in 4 people have delayed expensive purchases
A quarter of all global consumers have delayed the purchase of luxury items due to the COVID-19 pandemic, according to new research.