A study of global online traffic shows the whole world is staying logged on later at night and enjoying a lie in before starting work in the morning.
Customer experience crucial to capitalising on consumers Covid-19 influenced shift online
Delivery costs, returns, and frictionless payment and data-capture processes are the critical touchpoints for retailers to finetune to provide an excellent customer experience (CX) online, according to a new report.
Balancing Innovation and Regulation: FinTech Trends and Challenges
The financial technology sector is booming, with financial inclusion, regulations, consumer savviness and innovation all on the rise. Shaun Puckrin, CPO for Global Processing Services (GPS), looks at the future of the FinTech industry by looking at the current trends and challenges it faces.
The sleep whisperers: The rise of ASMR YouTube videos making millions
The strange phenomenon of ‘brain massage’ videos on YouTube featuring whispering women, scratching boards and cats purring, has become big business around the world. New research documents the currous rise of these ‘ASMR’ videos, and the millions made by their creators.
Post lockdown marketing trends: Branding and PR ‘will reign supreme’
Branding and PR are listed as the top marketing activities for budget allocation after lockdown ends, closely followed by CMS and CRM tools, according to a new industry survey.
Banking industry paid ad impressions slump by 68% amid pandemic
The banking industry paid ad impression declined by 68.57% in the first 22 weeks of 2020 compared to a similar period last year., according to new research.
Email marketing trends: 91% of marketers believe poor deliverability has negative financial impact
91% of marketers believe that poor email deliverability has a negative financial impact on their business, with almost one in ten (8%) believing this to be severe.
Ebay data reveals week-by-week shift in shopping habits since lockdown
Shopping habits have shifted as the UK entered lockdown on 23rd March – demonstrating the need for marketers to tap into the most up-to-date data insights to ensure they’re running the most relevant campaigns, according to new research.
Brand reputation post-COVID-19: Brits plan future shopping based on retailers’ response
Nearly half (45%) of UK adults plan to buy from certain brands and retailers less in the future specifically because of how those companies have responded to the current pandemic, with Sports Direct and Wetherspoons suffering as Tesco grows in favourability, according to new research.
Microsoft ‘to replace 50 journalists with AI robots’
Microsoft is replacing up to 50 journalists and replacing them with AI robots designed to pick suitable news stories.