The expensive problem facing Fintech start-ups

The expensive problem facing Fintech start-ups

Competition in Fintech is getting fierce as many companies compete to be the next unicorn. But start-up money can be tight- especially because of PCI standards. To have the right security measures in place is expensive and this can ruin many start-ups chances. John Cragg, CEO of MYHSM explains how in order to support start-ups, … [Read more…]

Interview: COVID-19’s Impact on TV, and Why Brands Shouldn’t “Go Dark”

Interview: COVID-19’s Impact on TV, and Why Brands Shouldn’t “Go Dark”

The COVID-19 crisis has forced advertisers to rethink their creatives, messaging and media strategies. While the homebound economy has led to higher linear and OTT viewership, brands are under pressure to optimise costs, ensuring that every dollar in an ad budget impacts the bottom line. Calum Smeaton, CEO and Founder of TVSquared, a global provider … [Read more…]