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eBay claims paid search ads have ‘no measurable benefit’

June 6, 2014

Web users are just as likely to click on natural search results as paid ads, according to new US research from eBay.

Search, Uncategorized advertising, eBay, Google, Yahoo

Twitter boosts native ads with Namo Media buy

June 6, 2014

Twitter has bought another ad technology firm- Namo Media, as the newly listed social network looks to boost its appeal to advertisers.

Uncategorized advertising, content, media, technology, Twitter

UK Travel Consumers Go Mobile

June 6, 2014

Mobile is playing an increasingly important role in how UK consumers research and book travel, according to new research from comScore.

Uncategorized comScore, content, Europe, media, Travel

Hashtags to replace TV commercials? Xbox One adds Twitter trends to TV listings

June 5, 2014

In one fell swoop, Microsoft has become Twitter’s biggest interactive TV partner. Xbox One is adding a raft of new apps including Twitter and Vine, as Microsoft gets serious about social TV integration on its next generation console.

Uncategorized, Video apps, Microsoft, Twitter

Facebook claims 30 million small businesses with active pages

June 5, 2014

Facebook now claims that 30 million small businesses with active Pages, up 5 million from November, as it looks to get more businesses spending money marketing on the social network.

Mobile, Uncategorized Facebook, marketing

BlackBerry refocuses on business and Internet of Things

June 5, 2014

BlackBerry will refocus on the enterprise as it looks to recover from declining sales of its handsets, but the firm is also looking to expand into the Internet of Things with its real-time operating system.

Uncategorized Europe, security, smartphones

Video streaming to make up half of mobile data by 2019

June 5, 2014

Internet video services will grow to account for more than 50% of mobile data traffic in 2019 (up from around 40% today) and 4G (LTE), according to new research.

Uncategorized, Video content, Europe

What mobile users want from social media: survey reveals customer service gap

June 5, 2014

There is a notable gap between what consumers want and what mobile operators think they want in how social media is used to ask for help and to resolve network or mobile problems, according to new research.

Uncategorized analytics, CRM, Facebook, global, marketing

Global ad trends: Digital ‘to account for third of all revenue by 2018’

June 4, 2014

Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report.

Uncategorized advertising, Brazil, China, content, Entertainment

Apple adds Duck Duck Go as search option

June 4, 2014

A new feature of Apple iOS 8 will give privacy-concerned iPhone users the option to use DuckDuckGo as their default search engine in Safari.

Search, Uncategorized Apple, Google, marketing, Privacy
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