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‘Propeller offices’: A solution for remote and office work during a pandemic?

June 19, 2020
‘Propeller offices’: A solution for remote and office work during a pandemic?

Workspace strategy firm Unispace has launched a new concept for workplace design that addresses the evolution of the workplace in a post-COVID-19 business landscape.

Uncategorized digital marketing, social media

COVID-19 drives ‘businesses online and away from the high-street’

June 19, 2020
COVID-19 drives ‘businesses online and away from the high-street’

Digital channels for consumers and businesses have been maturing for more than two decades, but the coronavirus has pushed digital from a supporting function to a primary touchpoint for many, new data finds.

E-commerce ecommerce

TikTok expands to Australia with Sydney office

June 19, 2020
TikTok expands to Australia with Sydney office

TikTok are adding an office in Sydney following a following a surge in popularity in Australia for the video sharing app.

Social Australia, social media

How has COVID-19 impacted business’ abilities to communicate with customers?

June 19, 2020
More than one in three business decision makers have admitted to damaging customer trust and negatively impacting their own brand during the COVID-19 crisis, as a result of communication failures, according to new research.

More than one in three business decision makers have admitted to damaging customer trust and negatively impacting their own brand during the COVID-19 crisis, as a result of communication failures, according to new research.

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Ecommerce in tough trading conditions: what we can all learn from Amazon

June 19, 2020
Ecommerce in tough trading conditions: what we can all learn from Amazon

The Covid-19 pandemic presents an unprecedented challenge for the retail industry and with a nationwide lockdown, many retail businesses have had to close their doors not knowing when they can reopen. Mike Austin, CEO & co-founder of Fresh Relevance looks at what we can learn from Amazon during this time and further down the line … [Read more…]

Ads, E-commerce ecommerce

Google increase ad grants to $1bn to help small businesses weather pandemic

June 19, 2020
Google increase ad grants to $1bn to help small businesses weather pandemic

Under the move, Smart Campaigns are now available in all countries with Google Ads; making it easier to sign up and run ads through the app. In-app signup is currently available in the U.S., Canada, Australia, the United Kingdom, Denmark, France, Spain, the Netherlands, and Japan, with more countries to follow. New Promoted Pins feature … [Read more…]

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TikTok works with Rachel Riley in education push

June 18, 2020
TikTok works with Rachel Riley in education push

TikTok is launching a new education initiative with a number of high profile experts on board, including TV presenter and mathematician Rachel Riley on board to help teach children.

Social social media

Influencer marketing use plummets amid COVID-19 pandemic

June 17, 2020
Brands working with influencers has fallen by 37 and its efficiency fell by 41% as budgets face further cuts amid the Covid-19 pandemic, according to new research.

Brands working with influencers has fallen by 37 and its efficiency fell by 41% as budgets face further cuts amid the Covid-19 pandemic, according to new research.

Social social media

Ad retargeting fuels 35% of app marketing conversions

June 17, 2020
Ad retargeting fuels 35% of app marketing conversions

Globally, 30% of apps now run retargeting campaigns, with 35% of app marketing conversions resulting from retargeting; driving better retention and more revenue, according to new research.

Ads, Mobile advertising, mobile marketing

Instagram forecast to overtake Twitter for news consumption

June 16, 2020
Instagram most popular social media platform for half of UK consumers

Instagram is set to overtake Twitter as a news source, as more people, media and political figures have opted for it as a broadcast platform, research suggests.

Social social media
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