Major brands and agencies join Facebook ad boycott

Major brands and agencies join Facebook ad boycott

The growing movement, organised by civil rights and other advocacy groups under the rally cry “#StopHateForProfit”, was spurred by last month’s killing of George Floyd by Minneapolis police and has drawn support from companies including Mozilla, movie studio Magnolia Pictures, Rakuten Viber, and the Goodby Silverstein advertising agency. “We have strict content policies in place … [Read more…]

How to build and maintain a powerful brand community

How to build and maintain a powerful brand community

Communities can both humanise a brand and make customers feel valued through experiences or direct communication. It also helps strengthen retention and advocacy to ultimately attract new consumers. Benji Vaughan, Founder/CEO of Disciple Media offers some key tips on how to build a powerful brand community from the ground up.