
Large parts of the UK are now working from home which leads to unknown risks. Chris Lin, VP, Information Technology at Mozilla, offers tips on how companies and employees can successfully design a secure home office in the age of COVID-19.
The growing movement, organised by civil rights and other advocacy groups under the rally cry “#StopHateForProfit”, was spurred by last month’s killing of George Floyd by Minneapolis police and has drawn support from companies including Mozilla, movie studio Magnolia Pictures, Rakuten Viber, and the Goodby Silverstein advertising agency. “We have strict content policies in place … [Read more…]
The study, from Hoxton Mix, indicates that attitude towards permanent remote work varies between industries. For example, more than 3 in 5 (64%) of respondents who work in the Sales, Media and Marketing industries agree that this would be a positive change, but only less than 1 in 5 (16% of workers in the Arts … [Read more…]
Katharine Biggs, Content and Marketing Manager at parcelLab, offers insights from ‘The impact of Covid-19 on customer experience in retail’ whitepaper to outline the major differences between customer service and customer experience, and looks at how successful brands who have invested in CX have reaped a wealth of rewards.
Communities can both humanise a brand and make customers feel valued through experiences or direct communication. It also helps strengthen retention and advocacy to ultimately attract new consumers. Benji Vaughan, Founder/CEO of Disciple Media offers some key tips on how to build a powerful brand community from the ground up.
The virus pandemic has changed marketing in the short term, but which changes will stick permanently? From chatbots and experience to attribution and remote working, Inken Kuhlmann-Rhinow – Marketing Director, HubSpot EMEA, looks at the way marketing trends will permanently change in a post-COVID world.