There is a new social CRM divide in marketing, with around 80% of companies thinking that they deliver superior customer experiences, but only around 8% of their paying customers agree, according to new research.

IKEA has revamped its catalogue app letting users save their favourite items from multiple catalogues as a shopping list to be used on its website or in-store, as part of the furtnuiture stores new omnichannel strategy.

New research from Strategy Analytics has revealed that the Android OS accounted for 85% of the 295m smartphones shipped worldwide during Q2. In contrast Apple, Windows Phone and BlackBerry all saw their market share decline, as Android performed well on both low-cost and high-end devices across the World.

Marketing technology company Unruly have released figures showing that an Activia yoghurt advert featuring Shakira has overtaken Volkswagen’s 2011 Super Bowl ad “The Force” to become the most-shared ad of all time.

Pinterest has purchased online collaboration service Icebergs. Barcelona-based Icebergs launched in 2013 and allowed users to visually organize and share projects using images, video and other digital content.

Google, Facebook and eBay were the most popular sites in Germany during May 2014, according to new data from comScore.

Twitter has launched a new analytics dashboard that gives advertisers measurable insights into how their organic (not-paid-for) tweets are performing.

The House of Lords home affairs, health and education EU sub-committee has condemned the ruling in May from the European Court of Justice (ECJ) ruling concerning search engines and the “right to be forgotten”. The committee said that it was wrong to make search engines such as Google responsible for deciding what internet content should … [Read more…]

Indian menswear brand Peter England recently ran a social media campaign #TweetaGoal where fans could play football on Twitter.

Instagram has released its new “one tap picture messaging app” Bolt, but currently only users in New Zealand, Singapore and South Africa can use it. The launch of the Snapchat-style app follows last week’s accidental reveal of Bolt’s existence when ads for it briefly appeared on Instagram.