Indian menswear brand Peter England recently ran a social media campaign #TweetaGoal where fans could play football on Twitter.
Following an initial buzz about the campaign, a micro site was launched that gave the details on how to play, winning goodies and the list of winners.
The brand asked fans to show support for their favourite team with #TweetaGoal while continuously tweeting about them.
The rules of the game – The more you tweet, higher is your “ball possession” but if you let someone “Tweet Beat” you, the ball goes to the other user.
To stimulate the actually intensity of a football match and make the activity more engaging, yellow cards and red cards were given to users who put up spams on the page.
This activity met with an overwhelming response from the audience as the brand went out the extra mile to create a real life experience. The site saw a high level of interest and involvement from the audience as a total impression of 26.7 million and a total reach of 5.17 lakhs was reached.
The game could be watched live on www.tweetagoal.com and a total of 25 goals were scored and the 8 games were played with passion and excitement.