Voice calls are becoming more and more obsolete as the younger generation switches to text messaging or instant messaging and social networking for their communication of choice, according to new research.
Google buys chat app ‘assistant’ Emu to boost ad targetting
Google has bought a texting app that matches a virtual assistant with instant messages, mining text conversations to send reminders to the user about important dates- potentially serving relevant ads too.
Half of affiliate marketers are ‘self-taught’
Nearly half (47%) of affiliate marketers working in the industry are actually self-taught, with almost three quarters admitting there is a greater need for awareness of affiliate marketing in schools, colleges and university in order to teach the next generation, according to new research.
Online retail trends: UK leads Europe for Internet shopping
The UK and Denmark are the biggest web shoppers amongst EU countries, according to new research.
Pinterest finally adds private messaging
Pinterest has added a private messaging feature, letting users to chat with each other in a private window while using the social media scrapbooking tool.
Top marketing tips: Sod incremental. To succeed businesses must think small!
The idea of incremental change is becoming outdated. Brands take years to develop and business plans months to prepare, yet in a single click consumers and competitors anywhere can change it in any direction… and tell millions of others. Karen Connell founder of The SMALLmighty, explains why brands need to think small- and get real … [Read more…]
Is virtual currency going mainstream? UK govt. mulls role of Bitcoin in finance system
The UK government is investigating the role that virtual currencies such as Bitcoin will play on the current (and future) global financial system.
Internet marketing in China – McKinsey sees digital as key to economic growth
The latest research about how to unlock the slowing China economy suggests internet marketing in China will be the key.
Chat (up) apps: Flirting driving rise in WhatsApp and Snapchat use
The huge rise in chat apps in the UK is mainly down to teenagers and young adults sending winks or heart emoticons to each other in a new era of digital flirting, according to new research.
“The bad guys are winning at consumer’s expense”: Industry reacts to global password hack
This week, Russian hackers stole the largest known collection of emails, passwords and usernames, with the haul consisting of 1.2 billion username and password combinations, along with over half a billion email addresses. In this article, a number of key players in the security industry comment on what this means for the digital sector, and … [Read more…]