YSL chose PageSkin Plus, with animated sidebars and the campaign video integrated into the large creative header, to promote the launch of their new Gloss Volupté lip gloss. This case study looks at how the luxury beauty brand achieved huge ad recall and brand uplift far above industry benchmarks.

Facebook has come under increased criticism for ad overload and forcing people (including performers) to use their real names. Now, a new social network called Ello has gained popularity by positioning itself as the anti-Facebook- with no ads and a more open acceptance policy.

Apple has responded to the claims that its latest iPhone 6 Plus smartphones are prone to bending under pressure in users pockets, claiming that the instances are ‘extremely rare’. Watch this BBC video looking into the bendgate probelm here:

Firms that let employees be creative in their work are often rewarded with greater sales and market share, according to new research from Adobe.

Forget bent phones… how about square ones? Blackberry has launched its latest Passport device this week, as the phone maker looks to turn around its fortunes with an unconventional approach.

Top food and beverages firms, including Mondelez, Unilever and McDonald’s, have committed to stop advertising and promotional activities targeted at children below 12 years across platforms as part of a new global pledge to step up responsible marketing.

Unilever has become the first brand to use a new global planning tool from WPP, designed to provide monitor cross-device consumer behaviour and media consumption.

Continuing the success of its Super Bowl ‘Puppy Love’ commercial, Budweiser’s new corporate social responsibility campaign carries another canine theme… and a powerful anti-drink drive message. See why it’s our video viral of the week below.

Here are the top digital marketing data and case studies that caught our eye.

Apple’s record breaking iPhone 6 sales have been marred by two high-profile fails, as users flock to social media to complain about bent phones and a software update that renders their devices unable to make calls.