Yahoo is reportedly close to investing $10bn in popular photo sharing app Snapchat, as the embattled internet giant continues its focus on mobile services to compete with the likes of Google and Facebook.

Google could be developing a chat app to rival Facebook’s WhatsApp, targeting developing markets.

Lexus is one of the first brands to use Oculus Rift virtual reality technology to promote its new NX car model.

Marketers are failing to link consumer insights to their automated ad platforms, meaning they could be wasting budgets on inferior data, according to new research.

After the strong backlash Facebook received for its “emotional contagion” study published in June this year, the social networking giant announced changes to its research framework last week.

British beer brand Hobgoblin is running a live online gameshow to be streamed on Halloween, putting a mischievous twist on a familiar format with Wheel of Misfortune.

Notonthehighstreet.com hired Maxymiser to boost its visibility on the web by going beyond SEO to optimise the entire customer experience when interacting with the brand online. This case looks at how the gift retail site managed to boost conversions by up to 8.7% through a data-led approach to marketing.

Rovio is laying off 16% of its workforce as the Angry bird maker focuses on its games, media and consumer products businesses amid stalling growth.

Microsoft gave us all a sneak peek into its next operating system, called Windows 10 (skipping version 9 altogether). Warwick Business School Professor of Practice Mark Skilton comments on what the software giant needs to do to avoid a similar fate of its current Windows 8.1 OS.

Back in 2012, beer brand Murphy’s took a risky approach to app marketing, offering a free beer every time it rained in Ireland over the summer. The move was so successful they did it again the following year. This case study looks at how the beverage brand mocked Budweiser and got over 20,000 downloads.