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Firms failing to connect customer experience and employee engagement

October 10, 2014

Despite customer experience (CX) and employee engagement (EE) regularly leading lists of CEO priorities, nearly two thirds (64%) of organisations are failing to integrate feedback across the two areas, according to research.

Uncategorized marketing, technology, UK

Mystery email sparks ‘bellogate’ spam attack at UCL

October 10, 2014

In another example of how quicky digtal can spin out of control, a mysterious email reading “bello” was sent to all UCL students in the UK yesterday, causing thousands of spam messages to clog up inboxes

Uncategorized email, security, Twitter, UK

Jaguar uses Google Glass in latest campaign

October 9, 2014

Jaguar is using Google Glass to help deliver its latest campaign, which builds on the luxury car maker’s successes of its “British Villains” advertisements from earlier this year.

Uncategorized content, global, Google, marketing, technology

Facebook’s new ‘Hyper-Local’ ads target people within a mile of business

October 9, 2014

Facebook has launched a new tool that lets advertisers target people within a set radius of their business.

Uncategorized, Video advertising, Facebook, local

EE expands into TV with set top box

October 9, 2014

UK 4G mobile operator EE is to launch a fixed-line TV service, competing with BT, Sky, YouView, Virgin Media and TalkTalk.

Uncategorized BBC, broadband, content, media, smartphones

Spotify makes a profit for first time

October 9, 2014

Spotify’s UK subscription customer base grew by 42% in 2013, helping the company turn a profit in for the first time, suggesting its mixture of ad-funded streaming and monthly subscriptions are paying off at last.

Uncategorized advertising, global, music, UK

Online shopping goes mobile in the UK

October 9, 2014

The number of shoppers accessing major retail sites from their Android devices have grown by an average of 48%, as people ditch desktops for mobile shopping, according to new research.

Uncategorized advertising, Android, brands, media, retail

Shopping centres going digital: How malls are merging online and offline worlds

October 9, 2014

Some of the UKs biggest shopping centres are home to major digital innovations, incorporating smartphones, smartwatches and beacons to guide shoppers around store, according to a new in-depth report.

Uncategorized apps, brands, games, Privacy, retail

Mobile video now fastest growing format as ad spend triples

October 8, 2014

Mobile video accounts for 20% of digital ad spend in the UK and 53% of social media spend, while native ads now make up 20% of digital display ads, according to new research.

Uncategorized adspend, advertising, content, Entertainment, marketing

Mondelez invests 20% of ad budget into digital video and mobile with Google tie up

October 8, 2014

Mondelez International, owner of brands such as Cadbury Oreo and Trident Gum, is now committing 10% of its ad budget to mobile and 10% to online video via Google.

Uncategorized advertising, Asia Pacific, brands, content, Europe
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