In light of the news that hackers might target driverless cars to cause traffic chaos Wil Rockall, director in KPMG’s cyber security practice argues that the benefits of automated transport far outweigh the risks.
Gratterpalm buys Underwired agency to boost CRM tools
Leeds-based creative communications agency Gratterpalm, has acquired London based Underwired, the UK’s leading specialist CRM and Multichannel consultancy.
eBay revamps iPad app to cater for multi-screen shoppers
eBay has updated its iPad app following news that 59% of its users are multi-screen shoppers.
Top 10 social trends in 2014: Twitter troubles, mobile upstarts and the ‘dark social’ debacle
With chat apps blurring the lines between social media and mobile, the digital marketing landscape just got a whole lot more complicated. With Instagram now bigger than Twitter, China’s giants going international and still many links being shared on untrackable channels like email, marketers need to think beyond Facebook if they want to engage their … [Read more…]
Top tweets of 2014: World Cup, Ferguson Riots and Ukraine dominated social conversations
Tweets about the World Cup, US riots and the Ukraine crisis preoccupied UK Twitter users in 2014.
Yahoo mobile ad revenues forecast to overtake Twitter next year
Yahoo’s US mobile ad revenues are predicted to overtake Twitter next year to become the third largest in the country, according to a new report.
Google axes Spanish news amid government clampdown
Google is shutting down its Google News service in Spain ahead of the introduction of a new intellectual property law is introduced.
Slow retail sites cause 1 in 3 to shop elsewhere
A third of Brits would abandon a retailer’s mobile website or app if it didn’t load within just three seconds, and look to shop elsewhere, according to new research.
The Varying Landscape of Europe’s Programmatic Marketplace
How is programmatic evolving across Europe? Estelle Reale, VP Marketing EMEA at Xaxis looks at the growing trend for automated ads, and how countries differ.
Search trends in 2014: EU squeezes Google; SEO evolution; mobile upsurge
The shifting sands of SEO best practice continued to challenge marketers this year. Major new algorithm changes meant that low quality links, guest blogging posts and Google+ authorship were all relegated on Google results pages. However, Google felt the squeeze of EU pressure this year, as the dominant internet giant was forced to submit to … [Read more…]