Top 10 social trends in 2014: Twitter troubles, mobile upstarts and the ‘dark social’ debacle

With chat apps blurring the lines between social media and mobile, the digital marketing landscape just got a whole lot more complicated. With Instagram now bigger than Twitter, China’s giants going international and still many links being shared on untrackable channels like email, marketers need to think beyond Facebook if they want to engage their … [Read more…]

Search trends in 2014: EU squeezes Google; SEO evolution; mobile upsurge

The shifting sands of SEO best practice continued to challenge marketers this year. Major new algorithm changes meant that low quality links, guest blogging posts and Google+ authorship were all relegated on Google results pages. However, Google felt the squeeze of EU pressure this year, as the dominant internet giant was forced to submit to … [Read more…]