Case study: Cottages4you gets 957% ROI with follow up messages

In December 2013 Triggered Messaging and cottages4you worked together to introduce a browse and cart abandonment strategy which went live in early January 2014. Cart abandonment is a challenge that faces every organisation selling online, but it is dependent on visitors placing items in their basket. Crucially, it doesn’t’ take in to account the often … [Read more…]

Top tips: Big Data in a mobile world- Shop floor decision making

Retailers are embracing big data, yet there is limited connection between these innovative ideas and the real time experience in each store. Despite clear changes in behaviour and attitudes, the retailer is still second guessing the customer’s expectations.  Matthew Napleton, Marketing Director at Zizo. Explains why retailers need to get real-time data onto the shop … [Read more…]