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Amazon drones hit by US regulations

February 18, 2015

Amazon’s plans for drone deliveries have suffered a setback after new federal rules will not allow Prime Air to operate in the US.

E-commerce Amazon

Ireland marketing trends: Twitter more effective than Facebook? (infographic)

February 18, 2015

Two thirds of marketers in Ireland believe that Twitter is the most effective social platform for business, but Facebook is the ‘most important’ according to the results of a new study.

Ads, Social Facebook, infographic, marketing, media, Twitter

Most Brits change shopping habits due to promotions

February 18, 2015

Retailer promotions are directly impacting the buying habits of 60% of UK consumers, according to new research.

E-commerce brands, email, Facebook, games, media

Mondelez axes poorly performing media in digital drive

February 18, 2015

Mondelez is slashing poorly performing advertising costs, as the FMCG giant instead spends more on parts of the digital spectrum it knows yield strong returns.

Ads, Search, Social advertising, brands, Facebook, FMCG, Google

Facebook debuts ‘relevance scoring’ for ads

February 18, 2015

Facebook has added relevance scores to its adverts to let people see the ones most relevant to them, as the social network continues to lure advertisers away from rival Google.

Uncategorized Facebook, Google, video

Xiaomi opens US store… but not for smartphones

February 18, 2015

Xiaomi has announced that it will open an online store for US customers, but the popular Chinese smartphone maker said it won’t be selling its mobile devices.

Mobile Apple, China, smartphones

Valentine’s break ups: Which utility are customers most likely to ditch?

February 18, 2015

As Valentine’s Day approaches, 1 in 20 Brits could ditch partner this weekend, with more middle-aged Brits more likely to leave their partner than their bank, according to a new survey.

Ads brands, marketing, Regulation, UK

Valentine’s Day Study: Which online flower firms are most visible on Google and social media?

February 18, 2015

As Americans get ready to spend $2.1 billion on flowers on Valentine’s day this year, ftd.com is ranked the most visible of ten top US online flower delivery companies both in organic searches on Google.com and in Google’s paid search listings.

Ads, Search advertising, content, Facebook, Google, media

Top tips: Video killed the radio star- but are you killing video?

February 18, 2015

Video is now one of the most important pieces of IP within any major organisations, but many miss out on its potential to enhance brand messaging. David Peto, CEO at Aframe discusses the importance of businesses exerting greater control of video through all stages of production, development and distribution.

Ads, Video, Viral advertising, brands, content, marketing, media

White paper: Programmatic TV for the sell side demystified

February 18, 2015

As TV ad sales follow wed ads into automation, what do broadcasters and cable operators need to know about programmatic technology? This new white paper from SpotXchange tackles this burgeoning trend for the sell side.

Ads global, technology, video
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