A mind-controlled drone project called ‘Brainflight’ has been revealed in Portugal, hinting at how hands free interfaces could work in the future.

Viacom is bolstering its mobile content strategy for MTV with the launch of branded content apps and partnerships with mobile network operators.

This year’s Cannes Lions Festival kicks off in June, but the organisers have already courted controversy with a series of ads urging firms to send their ‘worst employees to the festival, as it’s ‘cheaper than severance’.

Barclays has become the first British bank to let social media users make payments to individuals and businesses’ Twitter handles using the Pingit app.

Ad network Affiliate Window as started rewarding commission based on publishers that assist in sales with ‘top-up’ commission.

Three-quarters of marketers plan to increase programmatic brand spend in the next year, but financial transparency is biggest factor holding the practice back, according to a survey conducted by programmatic advertising specialists, Infectious Media.

Steve Rivers, CEO of Intelligent Reach, discusses the launch of Facebook’s new Product Adverts, and what it means for retailers.

Online marketplace management solution Neteven has announced a deal with Alibaba Group’s Tmall Global, to help European retailers enter China.

BT and EE are persistent bad offenders with the lowest response rates and slowest response times on Twitter, while Lloyds Bank, NatWest and Morrisons are the best, according to new research looking into social CRM.

The average Brit is now spending at least £89 a year through apps made available by consumer brands – a year-on-year increase of 24%, according to new research.