YouTube’s video ads often fail to capture viewers attention, leading to people clicking the skip ad button before absorbing the marketing message. With this in mind, Australian health insurer Medibank created the first pre-roll ad that actually played more, the more it was “skipped”… with amazing results.

In May there was an unexpected slowdown in UK online retail volumes – as the unsettled weather and general election may have impacted upon shopper behaviour, according to data from the IMRG MetaPack UK Delivery Index.

The UK Tech industry is more ethnically diverse than Silicon Valley and has greater female representation, according to new research.

In a rare moment of contrition, Apple has bowed to concerns raised by musician Taylor Swift and will pay royalties to artists during a three-month free trial period for its new music streaming service.

In a stark warning to brands with too many untracked website domains, Heinz has been embarrassed after a QR code on bottles of Ketchup now links to a hardcore porn site.

Google’s smart device firm Nest has launched a camera that senses movement in a user’s home and alerts them via a smartphone app.

Ad free social network Ello is finally opening up to the public, swapping its invite-only membership for a public iPhone app.

Digital agency Amaze has partnered with a new type of creative school in Manchester, aimed at preparing 14-19 year olds for the modern digital workplace.

Businesses are paying people to write positive online reviews and endorsements, with £23bn a year of UK consumer spending influenced by online reviews, according to a new report.

When Google released its Mobile-friendly update on April 21st 2015, many experts believed it would have a dramatic impact. Websites that we’re not deemed ‘mobile-friendly’ were penalised in the search results rankings on mobiles. But nearly two months on, how have the changes affected sites that are not optimised for smartphones and tablets? New research … [Read more…]