People are being sent fewer spam emails than at any time in the past 12 years, with less than half of all emails deemed junk, according to new research.
Anatomy of a crisis: Nestlé’s Maggi noodles banned in India

At the end of May 2015, India’s Food safety administration (FDA) ordered Nestlé India to recall its popular 2-minute Maggi noodles after tests showed that the product contained high levels of lead and MSG. Joanna Delaney, Digital Marketing Executive at Digital Strategy Consulting, looks at how the situation developed, and how Nestlé reacted and managed … [Read more…]
Abandoned basket rates increase in 2015 for UK retailers
There has been an increase in the number of people abandoning their online shopping basket without completing their purchase, compared to the same 4 month period in 2014.