AINZ&TULPE, the largest cosmetics shop in Japan created an interactive shop window experience providing multilingual support for shoppers looking for a makeup experience that doesn’t get lost in translation. See why it’s our video viral of the week below…

Millenials are more than twice as likely as other generations to believe advertising is becoming more relevant to them, according to new research.

Sports Directs’ sister company Swimshop has seen a 41% customer participation rate with new promotions technology that gives shoppers the chance to win their purchases for free.

The Interactive Advertising Bureau (IAB) has updated its video ad guidelines, urging advertisers to stop using Adobe Flash in favour of HTML5 technology.

Popular chat app Kik has secured $50m funding boost from Chinese web giant Tencent, owner of rival social media apps WeChat and QQ.

The Committee of Advertising Practice (CAP) has issued new guidance for vloggers who promote products online, following a series of controversial YouTube advertorials in recent months.

The IAB has begun a new initiative to tackle what it has defines as the five biggest issues in digital at the moment, including brand safety, viewability, fraud, (ad verification issues) and ad blocking and privacy.

There has been a healthy growth in search advertising spend, clicks and impressions for smartphone, according to new research.

Google and Facebook continue to be the most popular sites in the Uk according to new reseach from comScore.

In a pilot scheme run in May and June this year Coca-Cola teamed up with Norwegian publisher VG, utilising VG’s  app to offer a free drink to consumers as they walked through the foyer of selected cinemas, the offer being triggered by beacons. Data collected by the beacon was stored anonymously on ad platform Unacast, … [Read more…]