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Kellogg’s turns cereal boxes into virtual reality players

September 11, 2015

Kellogg’s New Zealand has launched a new campaign that transforms regular boxes of Nutrigrain cereal into Google Cardboard virtual reality mount for mobile phones.

Ads, Video, Viral content, Google

UK Government launches Internet of Things project ‘IoTUK’

September 11, 2015

The UK government has launched a national programme called IoTUK which it said will “amplify” the UK’s Internet of Things (IoT) capability.

Mobile government, security, UK

Apple woos Android users with ‘switch’ app and upgrade plan

September 10, 2015

Apple has revealed its latest range of products, including an iPad Pro tablet with stylus pen, a TV box with its own app store and new iPhones, alongside an app that helps Android users switch over to the Apple ecosystem.

Mobile Android, Apple, apps, China, Google

Instagram takes TV-style ads to 38 markets

September 10, 2015

Instagram has launched a set of new 30-second TV-style ad formats across 38 markets, as the Facebook-owned chat app looks to boost its ad reach.

Ads, Mobile, Social advertising, brands, Facebook, Google, India

Business culture becoming digitally mature – but people are lagging behind

September 10, 2015

Global brands are beginning to see a new business culture emerge as a result of digital transformation, but they have yet to really identify the digital capabilities needed to fully embed this change, according to new research.

News agencies, brands, global, Search, technology

New Instagram API ads ‘get 2.5 times more clicks than average’

September 9, 2015

Last month, Instagram switched on its advertising API (application programming interface), letting mobile marketers buy ads and plan marketing in a more automated way. Four weeks on, how are the ads comparing to industry benchmarks? New research from ad tech firm Kenshoo uncovers some surprising results…

Ads, Mobile advertising, agencies, analytics, brands, demographics

Right to reply: Apple ad block will harm original content creators

September 9, 2015

This week, Apple lifted the ban on ad blockers on Safari on the new iPhone. Mike Weston, CEO of data science consultancy Profusion, argues why this move threatens marketers, content producers and publishers.

Ads, Mobile, Regulation advertising, Apple, content, Google, marketing

Google Chrome stops Adblock users from skipping YouTube ads

September 9, 2015

In a controversial move, Google has introduced a new extension to its Chrome browser that prevents AdBlock Plus users from skipping YouTube ads.

Ads, Regulation, Video Apple, Google, Twitter, video, YouTube

China digital trends in 2015: Huge shift to mobile as growth slows

September 9, 2015

With China’s economic troubles making headlines this month, how is its digital sector doing? A new report indicates that Internet take-up is slowing in the country as the mature market approaches saturation point, with nearly 90% of the country’s web users coming from mobile devices.

Ads, E-commerce, Mobile, Social apps, China, content, digital trends, ecommerce

Amazon begins take away deliveries in US

September 9, 2015

Amazon is offering its own restaurant delivery service to Prime members in Seattle, marking its first push into an increasingly crowded market for meal delivery.

E-commerce Amazon, local
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