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Most UK retailers now using social media to engage customers

September 28, 2015

92% of the UK’s top 50 retailers are now active across social media platforms as they seek new ways to enhance sales, according to new research.

E-commerce, Social Apple, content, Facebook, Google, images

Baidu debuts virtual assistant to take on Google Now

September 28, 2015

Baidiu has launched ‘ Duer’, the first Chinese voice assistant to go against Siri, Cortana, and Google Now.

Search Android, China, Google, Maps, Search

Mail Online digital ad growth slows from 49% to 16%

September 25, 2015

Mail Online’s digital advertising grew 16% in the last 11 months ending August 2015, marking a significant drop on the same period last year for one of the world’s biggest online publications.

Ads, Content advertising, Google, media

Facebook launches 360 video with Star Wars exclusive

September 25, 2015

Facebook is to post an exclusive 360-degree Star Wars clip, as the social network looks to ramp up its virtual reality content ahead of the commercial launch if its Oculus Rift device.

Social Brazil, content, Facebook, France, games

‘YouTube Red’: The new name for Google’s paid music video service?

September 25, 2015

YouTube could be about to rebrand its paid-for music video service under the name ‘YouTube Red’, according to a new report.

Video Android, Google, music, smartphones, video

Amazon strikes back at Android with ‘Underground’ shopping app

September 25, 2015

Amazon has launched a new shopping app on Android called Underground, which is a collection all of the free apps offered throughout the Amazon Appstore.

E-commerce, Mobile Amazon, Android, apps, games, Google

Rugby World Cup app: Learning from the design mistakes of FIFA

September 25, 2015

With the Rugby World Cup in full swing, how are the official app and website faring? New research suggests lessons have been learned from design flaws in last years FIFA football World Cup app.

Mobile content, global, Google, images, media

Why Nescafe ditched its website for Tumblr

September 24, 2015

Nescafé’s recent decision to convert all of its international and local websites to Tumblr blogs is a bold move but it does come with some benefit, new research suggests.

Ads, Social brands, global, local

Unilever proves social buzz really does drive sales

September 24, 2015

Positive mentions in social media really do directly result in more sales, according to research by Unilever, despite previous evidence to the contrary.

Ads, Social analytics, FMCG, global, marketing, media

Google ‘charges advertisers for fake YouTube views’

September 24, 2015

Google has been accused of charging AdWords advertisers for YouTube clicks even when its own systems have correctly identified the viewer as a bot, according to new research.

Ads, Regulation, Video advertising, content, Europe, Google, technology
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