Localised digital ads are working, according to a new study that indicates 39% of UK consumers report that their location positively influences their decision to engage with a brand, while at least 14 percent engage with a brand as a direct result of location-derived advertising over connected devices.
New Economist ad format guarantees reader attention
The Economist has launched ‘Attention Buy’, a new model that guarantees and trades on reader attention.
SMEs need to tackle cyber security or risk losing clients
Small and Medium Sized Enterprises (SMEs) risk being disqualified from bidding for work because of the lack of importance they are placing on looking after their valuable client data, according to a survey of procurement managers by KPMG.