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Location influences whether consumers engage with digital advertising

November 6, 2015

Localised digital ads are working, according to a new study that indicates 39% of UK consumers report that their location positively influences their decision to engage with a brand, while at least 14 percent engage with a brand as a direct result of location-derived advertising over connected devices.

Ads, Mobile advertising, brands, content, demographics, games

John Lewis Christmas ad: A social media analysis

November 5, 2015

The John Lewis Christmas ad has become something of a cultural landmark in the UK. With the latest version set to air on TV tomorrow morning, new data looks at the social media impact of the ads over the past 5 years.

Ads, Social Christmas, global, media, music, Twitter

New Facebook AI can describe photos to blind people

November 5, 2015

Facebook is working on new artificial intelligence technology that can describe photos to people who can’t see them.

Search, Social advertising, Facebook, global, images, media

New Economist ad format guarantees reader attention

November 5, 2015

The Economist has launched ‘Attention Buy’, a new model that guarantees and trades on reader attention.

Ads advertising, analytics, global, media, video

Apple recaptures mobile revenue top spot from Android

November 5, 2015

Apple significantly recaptured the number one position in mobile monetisation back from Android in Q3 2015, according to new research.

Mobile advertising, Android, Apple, apps, Australia

Black Friday prompts rise in ‘self-gifting’

November 5, 2015

More people buy for themselves in the run up to Black Friday, in comparison to those buying for others.

E-commerce global, marketing

Microsoft drops unlimited OneDrive storage blaming ‘abusers’

November 5, 2015

Microsoft is slashing storage space for its OneDrive users, claiming that a “small number of users” abused the limitless storage offering.

News Google, Microsoft

SMEs need to tackle cyber security or risk losing clients

November 5, 2015

Small and Medium Sized Enterprises (SMEs) risk being disqualified from bidding for work because of the lack of importance they are placing on looking after their valuable client data, according to a survey of procurement managers by KPMG.

E-commerce, News government, security, UK

Brazil’s first social commerce platform goes live

November 4, 2015

Méliuz and Pepper have joined forces to launch Pelando.com.br, Brazils first social commerce platform.

E-commerce advertising, Brazil, marketing

Gmail’s ‘smart reply’ writes emails for you

November 4, 2015

Google is rolling out a Gmail program this week that will guess which emails can be answered with a short reply and prepare a few responses on the user’s behalf.

Ads, Social Android, email, Google
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