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Unilever searches for top 50 digital start-ups

February 8, 2016

Unilever Foundry has announced its search for the world’s top 50 marketing technology startups, who will be taken to Lions Innovation in Cannes in June to pitch to industry leaders.

Mobile, Social advertising, agencies, brands, content, global

Top ecommerce tips: 5 ways to use popular psychology to boost your conversion rate

February 5, 2016

Tom Weeks, UK Sales Director at Ve, shares some of the smartest ways brands can influence consumer behaviour through psychological triggers.

Ads, E-commerce Amazon, brands, ecommerce, email, marketing

Who is the Six Nations fan? [INFOGRAPHIC]

February 5, 2016

With the Six Nations Rugby tournament starting this weekend, there is a huge oportuinity for brands to get involved in the buzz around the event. This new infographic from Radium One looks at the key stats behind the typical 6 nations fan- and how to engage with them.

Ads, Mobile, Social brands, infographic, UK

YouTube to launch $9.99 Netflix rival next week with ‘Red Originals’

February 5, 2016

YouTube is set to launch its paid video service on 10th February, with one TV show and three feature-length films as first exclusive content.

Content, Video advertising, content, Entertainment, games, global

‘Chinese Apple’ Xiaomi to sell phones in US for first time (but no 4G)

February 5, 2016

Phones made by China’s Xiaomi – the world’s fourth biggest smartphone maker – are going on sale in the US for the first time, but they won’t be able to run on 4G networks.

Mobile Apple, Brazil, China, India, smartphones

Samsung’s ad blocking app removed from Google Play store

February 5, 2016

An app running on Samsung’s recently updated API new ad blocking capabilities, has been abruptly removed from the Google Play store.

Ads, Mobile, Regulation apps, email, Google

Bing Ads creates EMEA insights team to boost search data

February 5, 2016

Bing Ads have appointed Minal Fofaria to lead its newly created EMEA Insights team, as the firm looks to boost search data to inform intelligent creative campaigns.

Ads, Search advertising, analytics, brands, content, Europe

WhatsApp passes one billion monthly user mark

February 4, 2016

Mobile messaging service WhatsApp is now used by a billion people every month, Facebook has reported.

Mobile, Social China, Facebook, local

US and EU agree new customer data laws… for now

February 4, 2016

A last minute agreement on EU-US ‘Safe Harbour’ transatlantic data transfers has been announced, in a move that could save business millions in extra fees for privacy protection… but many critics are wary of the privacy implications for citizens.

Ads, Regulation agencies, Privacy, security, UK, USA

Dog’s eye view: Pedigree ‘Puppy Bowl’ match goes VR

February 4, 2016

Pedigree is once again running a ‘Puppy Bowl’ match ahead of this year’s Superbowl, this year expanding into virtual reality to get a ‘dog’s eye-view of the match.

Ads, Video, Viral Google, Samsung, video
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