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Are your apps invisible to search? Top brands fail at ‘app indexing’

March 10, 2016

Just 20% of iOS apps and 30% of Android Apps are able to support Google’s new app indexing, meaning brands are missing out on significant amounts of search traffic, according to new research.

Mobile, Search Android, apps, brands, content, Google

Video trends: YouTube and Netflix rise… but TV still king

March 10, 2016

The average viewer in the UK watched a total of 3 hours, 51 minutes of TV a day in 2015, with VOD services such as YouTube and netflix taking only 8.4% of this, according to new research.

Video Amazon, comScore, Facebook, smartphones, UK

JCDecaux digitizes London bus shelter network

March 10, 2016

JCDecaux, the world’s largest outdoor advertising company has started its digital transformation of London’s bus shelter network- meaning commuters will see 84-inch fully connected, dynamic HD screens on their journeys to work.

Ads advertising, brands, global, media, retail

Google hires 4chan creator to boost social networking efforts

March 10, 2016

Google has hired Chris Poole, the creator of controversial forum 4Chan, as part of its social network team.

Social Apple, Google, images, media, Search

Top analytics tips: Moving on from ‘the last click’- it’s time to find real value

March 9, 2016

Digital marketing has opened up a vast amount of data for marketers to link campaigns to conversions- but todays multi-channel world the customer path to purchase is becoming increasingly complex. Dora Michail, Senior Director for Audience Solutions at Yahoo looks at assessing true value of attribution modelling.

Ads, Mobile advertising, analytics, brands, content, digital marketing

Four ways to beat ad blockers: IAB guide offers new tactics

March 9, 2016

As the ad blocking wars heat up,the IAB‘s Technology Laboratory has launched a new guide that outlines the tactics publishers are using to urge users to stop using the filtering technology.

Ads, Regulation advertising, digital marketing, marketing, media, technology

Twitter fail: Whole Foods drops pre-peeled oranges after social media backlash

March 9, 2016

Supermarket chain Whole Foods has sparked a Twitter revolt by selling pre-peeled oranges in plastic containers.

Social, Viral media, Twitter

Insurance firms ‘need to look beyond ecommerce to serve digital generation’

March 9, 2016

Most insurers are focused on ecommerce strategies when it comes to digital, but the most successful firms are looking at automation, big data and flexible infrastructure, according to a new report.

E-commerce demographics, ecommerce, global, media

The rise of multi-device shopping: Most PC users shop on mobiles

March 9, 2016

Nearly 9 in 10 PC shoppers also used a smartphone to buy products online ion the last month, according to new research looking into cross device ecommerce.

E-commerce, Mobile ecommerce, global, security

Women in tech: Podcast series interviews pioneers

March 8, 2016

In celebration of International Women’s Day, Episerver, has launched the “Digital Ninety-Nines”, a new campaign that showcases the work of women within IT, digital marketing and tech.

Ads, News content, digital marketing, global, marketing, Microsoft
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