Richard Bundock, managing director at Cohaesus, looks at how the industry can build on the ‘hype’ to make real change and improve the numbers in the long term.

Snapchat users were treated to a movie with a difference last week, when made-for-mobile film ‘Sickhouse’ was broadcast in real-time snippets to the social media app.

Sina Weibo has secured a deal with Nielsen that will create a digital measurement ratings standard in China.

Last week, Adblock Plus partnered online donation startup Flattr to let users donate to their favourite online publishers and content creators. New research suggests this is a shred move, as web savvy adblockers are also some of the internet’s biggest customers.

Forget smart cars – how about smart cats? This new talking feline translation collar from Mars Petcare is real (and not a belated April Fool’s joke). See why it’s our video viral of thw week below…

It was Mother’s Day in over 80 countries on Sunday, and Facebook used the occasion to roll out its first temporary reaction- a flower to send to mums around the world.

This week Ad Age released its annual rankings of the largest digital agency networks (based on 2015 worldwide revenues). Keith Hunt, managing partner at specialist M&A advisor Results International, believes this should be a wake up call to the incumbent agencies if they want to compete with the consulting firms that are coming to dominate … [Read more…]

Snapchat has begun rolling out shoppable ads, with Target and Lancôme among the first brands to take up the format.

Passengers on London buses could soon get push notifications with real-time travel updates and in-app ads sent to their mobiles as they travel through the capital.

For the first time ever, Mars Petcare is bringing together its portfolio of wet dog food brands (Ceasar, Pedigree, Nutro and IAMS to grow the wet food category with a ‘Mix Mania’ camapign. See why it’s out video viral of the week below….