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London ‘best in UK for women in tech’

June 23, 2016

London offers the best opportunities in the UK for women working in the technology sector, but more work to be done as one in ten tech teams have no female employees, according to new research.

News, Regulation Europe, Facebook, global, Google, technology

Web testing tips: ‘Online First’ model for new initiatives drives down cost and risk

June 23, 2016

Anoma van Eeden, Head of Marketing EMEA, Optimizely explains how online testing is being used by innovative companies to understand the cost, risk and timing of new initiatives – from cross channel marketing campaigns to product launches.

Ads, Content advertising, content, demographics, digital marketing, global

EU poll: Two-thirds of Netimperative readers back remain for better digital future

June 22, 2016

Over two-thirds (68%) of Netimperative readers believe remaining in the EU will be better for the UK and its digital industry, according to our reader survey published today.

Ads, Content, E-commerce, Mobile, News, Regulation, Social agencies, BBC, brands, Brazil, broadband

New domain .ltd opens to public as brands warned of cybersquatters

June 22, 2016

The new .ltd domain is now available to the public, meaning that brands are now vulnerable to cybersquatters, according to a new report.

Regulation brands, UK

LinkedIn or Out? Social network runs referendum content series

June 22, 2016

LinkedIn joined the referendum debate this week by launching #OffTheFence, its first ever fully-integrated marketing and PR campaign in the UK to promote long-form publishing on the platform.

Social content, marketing, media, UK

Cannes Lions 2016: Highlights from Day Three

June 22, 2016

The third day of Cannes Lions features talks from Sir John Hegarty, Brian Chesky and Joanna Coles, Samsung, Adobe with Stefan Sagmeister. Watch this video highlight reel capturing key moments below.

Ads, Viral Samsung, video

Viral of the week: Adobe challenges artists to re-create lost masterpieces with Adobe Stock

June 22, 2016

Adobe has launched a multi-channel campaign in the UK and US, challenging four digital artists from its Behance artist community to intricately re-create lost, stolen or destroyed art using just Adobe Stock photography. See why it’s our video viral of the week below…

Ads, Video, Viral advertising, content, Facebook, France, global

Top Euro 2016 sponsors: Kia Motors and Vauxhall score big

June 22, 2016

Car companies are enjoying the most success from Euro 2016 , gaining the highest proportion of searches amongst all brand sponsors, according to new research.

Ads, Content, Search, Social, Video, Viral global

EU website reviews: Remain winning on desktop, but Leave winning on mobile

June 22, 2016

With the EU referendum just one day away, new research looks at how well both the offoical websites of the Leave and Remain websites are performing.

Content, News BBC, content, Europe, government, media

Twitter extends videos to 140 seconds with new Engage app

June 22, 2016

Twitter has launched a new app Engage, with longer videos designed to help popular creators interact with their fans and grow and retain an audience.

Social analytics, content, Entertainment, Twitter, video
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