Twitter has launched a new app Engage, with longer videos designed to help popular creators interact with their fans and grow and retain an audience.
Available as an iPhone app, Twitter Engage will provide influential creators with an easy way to monitor engagement and offer new analytics on how their Tweets are performing.
Select creators will now be able to upload and monetize their content directly within the app.
Twitter also announced that starting today, everyone can create and share videos up to 140 seconds on Twitter, and a select group of Vine creators will begin beta testing longer Vine videos.
Vine is also exploring monetization opportunities with Twitter’s Amplify Open program to help creators make money on Vine.
Jeremy Rishel, head of product development for Creators at Twitter, and Hannah Donovan, the new GM of Vine will also be taking the stage in a fireside chat on Thursday, June 23 at VidCon in Anaheim, California, to discuss how creators can expect to leverage Twitter and Vine to grow their audiences and build meaningful businesses. With video Tweets increasing by over 50 percent since the beginning of 2016, Twitter’s new video products will make it easier, and soon more profitable, for creators to make videos and for fans to discover and share them.
“Video is becoming increasingly central to the real-time conversations happening on Twitter,” said Jack Dorsey, Twitter CEO and co-founder. “We’re investing heavily in videos and creators. We want to be the best place for creators and influencers to build an audience and make it easier for creators to make money on Twitter, and soon Vine.
“Creators are the heart of our entertainment community,” said Hannah Donovan, Vine GM. “They make us laugh, they inspire us and most importantly, they create culture. That is special. That deserves recognition and fuel. Today’s announcements are a key step towards that.”